Thank you to Alicia, who has pointed out an interesting article about SEO.
SEO? Huh?
SEO stands for "Search Engine Optimization." The article points out that when a newspaper's Web site simply picks up the headlines we've written in the print product, those words may not be the most easily searchable.
On Web sites, headlines need to be written differently, the article says, loaded with key words and phrases that can easily be found when Googled.
The full article is here. As Alicia says: "It’s a very interesting article and since we are likely to be doing more Web editing with the reorganization, it’s something we should be thinking about."
SEO? Huh?
SEO stands for "Search Engine Optimization." The article points out that when a newspaper's Web site simply picks up the headlines we've written in the print product, those words may not be the most easily searchable.
On Web sites, headlines need to be written differently, the article says, loaded with key words and phrases that can easily be found when Googled.
The full article is here. As Alicia says: "It’s a very interesting article and since we are likely to be doing more Web editing with the reorganization, it’s something we should be thinking about."
