Deborah Howell, the ombudsman for the Washington Post, writes of the power and perils of headlines. She quotes the Post's Editorial copy desk chief, Vince Rinehart, who says: "Perhaps the greatest challenge in copy editing is reading 1,000 sophisticated words on a complex topic and finding six words to tell the story and convey its nuance and tone, often with less than five minutes to do so." I'm not aware that our Universal Desk has written guidelines for headlines (when I was at the Dallas Morning News, I was on a committee to come up with a "mission statement" on the kind of headlines we were to write, and we ended up implementing it), but the Post does have such guidelines. Howell says The Post's stylebook states that headlines "must be accurate" and "capture the essence and tone of the story, as well as the most important element." Headlines should also "invite readers into the story. Use vivid words. Avoid headlinese . . . and deadening, bureaucratic language whenever possible. Headlines should be written in understandable, conversational English." TheSlot.com's Bill Walsh, The Post's National copy desk chief, listed many factors copy editors must keep in mind when writing headlines. Howell writes: "particularly important for Page One stories, (Walsh) said, is deciding whether to concentrate on the specifics of a story or on the bigger picture it might illustrate." Howell also writes about how page design figures prominently into the headline: For example, should there be a label? Does the story need a deck? Howell's column also goes into the differences when writing headlines on editorials and OpEd pieces. The ombudsman also says that even the good heads "often go unnoted except by the souls on the rim or by the slot." So since we're more likely to hear complaints rather than praise from readers about our headlines, perhaps we should be patting one another on the back more often. Nice head! You can read the entire column here.
Monday, October 29, 2007
Writing 'Heds' Isn't as Easy as It Might Seem
Deborah Howell, the ombudsman for the Washington Post, writes of the power and perils of headlines. She quotes the Post's Editorial copy desk chief, Vince Rinehart, who says: "Perhaps the greatest challenge in copy editing is reading 1,000 sophisticated words on a complex topic and finding six words to tell the story and convey its nuance and tone, often with less than five minutes to do so." I'm not aware that our Universal Desk has written guidelines for headlines (when I was at the Dallas Morning News, I was on a committee to come up with a "mission statement" on the kind of headlines we were to write, and we ended up implementing it), but the Post does have such guidelines. Howell says The Post's stylebook states that headlines "must be accurate" and "capture the essence and tone of the story, as well as the most important element." Headlines should also "invite readers into the story. Use vivid words. Avoid headlinese . . . and deadening, bureaucratic language whenever possible. Headlines should be written in understandable, conversational English." TheSlot.com's Bill Walsh, The Post's National copy desk chief, listed many factors copy editors must keep in mind when writing headlines. Howell writes: "particularly important for Page One stories, (Walsh) said, is deciding whether to concentrate on the specifics of a story or on the bigger picture it might illustrate." Howell also writes about how page design figures prominently into the headline: For example, should there be a label? Does the story need a deck? Howell's column also goes into the differences when writing headlines on editorials and OpEd pieces. The ombudsman also says that even the good heads "often go unnoted except by the souls on the rim or by the slot." So since we're more likely to hear complaints rather than praise from readers about our headlines, perhaps we should be patting one another on the back more often. Nice head! You can read the entire column here.
Sunday, October 28, 2007
A Ravishing Headline
The six-day-a-week Santa Barbara Daily Sound, which began publishing in March 2006, made a boo-boo in large display type on its Oct. 22 cover over its staff-written fire story. Oops! Look for this one to appear on Leno. To ravish: to seize and carry away forcibly. To rape (a woman). To transport with joy or delight. To ravage: To destroy violently; ruin.
Monday, October 22, 2007
The Copy Editor: "Eliminating Fixed Costs"?
Last Friday, I posted an entry on the American Copy Editors Society's Discussion Board. I had read a Bloomberg article in which Dean Singleton's MediaNews Group detailed how it hopes to triple sales from its Internet sites by 2012. The president of MediaNews, Joseph Lodovic, said: "We have to find ways to grow revenue or become more efficient by eliminating fixed costs." He went on to say: "Why does every newspaper need copy editors? In this day and age, I think copy-editing can be done centrally for several newspapers." I found that to be an amazing comment. I raised that question on the ACES discussion board and invited responses. I said that in light of the fact that I had a loved one working at one of those papers, I would not post my own thoughts. My posting sparked comments and a number of postings on other people's blogs. John McIntyre, the Baltimore Sun's assistant managing editor for the copy desk (and former president of ACES), weighed in on his blog with this entry, titled "Just sack all the editors." Pam Robinson, founder and former president of ACES, wrote her take on her blog, "Words at Work." University of South Carolina journalism professor Doug Fisher issued his "Clarion call for copy editors" on the matter. And McIntyre links to an interesting article on "Grade the News" about the problems, including a destruction of credibility, that occurred when MediaNews papers in the Bay Area combined their copy desk operation. They're worth reading. Check them out.
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